Brooks Group

FEBRUARY 10, 2025

Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. Heres a breakdown of a typical B2B buying committee and communication strategies.

B2B 76

B2B Emotional Intelligence Value Proposition Stakeholders 76

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Red Star Kim

NOVEMBER 24, 2023

ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Francesca Lagerberg, CEO of Baker Tilly accountants and regular host of the Managing Partners’ Forum “Retuning your firm” shows chaired discussion with Kate Cooper, Director of Finance at the Institute of Directors and Alain Thys.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). In professional services there is only Accenture at 31 (which has grown 15%).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

MARCH 16, 2023

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. M&BD supports effective internal communication and intelligence and knowledge sharing. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Hubspot Sales

OCTOBER 2, 2019

years , down by half from 2010. For example, if a sales rep earns a 15% commission for each deal they close, and are projected to close $100,000 in sales for the quarter, then your finance team will anticipate an allocation of $15,000 in commission payroll for that rep. Communicate objectives to your team and get their buy-in.

Management 142

Management Performance Review Sales Software 142

QYMATIX

MAY 25, 2021

Of course, not every B2B organisation employs a sales controller, but yes, most of them should have sales controlling activities covered, in some cases by the general management, finance management or the sales manager herself. From them, excellent communication skills and numerical understanding is expected. PHI Learning.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98