Brooks Group

FEBRUARY 10, 2025

Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. Heres a breakdown of a typical B2B buying committee and communication strategies.

B2B 76

B2B Emotional Intelligence Value Proposition Stakeholders 76

Red Star Kim

FEBRUARY 22, 2024

It’s helpful in conversations, critical thinking and negotiation. It is defined as using questions to “clarify meaning, elicit emotion and consequences, as well as to gradually create insight or explore alternative action” (James, Morse, & Howarth, 2010). – Kim Tasso March 2010 How do you close a sale?

Negotiation 130

Negotiation Facilitation Emotional Intelligence Sales 130

Red Star Kim

FEBRUARY 21, 2024

See the section below on negotiation. Two big guns of communication – face-time and reframing (kimtasso.com) Redefining and reframing a problem is often a step in problem-solving methods. Questions in persuasion and negotiation – Influencing Questions play an important role in persuasion and negotiation too.

Negotiation 130

Negotiation Value Proposition Emotional Intelligence Decision-making 130

Hubspot Sales

FEBRUARY 7, 2018

Since 2010, the number of businesses bringing on board SDRs with less than one year of experience has increased four times. The typical SDR role requires excellent written and verbal communication skills. You'll likely report to the VP of Sales, and communicate executive directives to the rest of the sales organization.

Account Management 145

Account Management Sales Interpersonal Skills Sales Management 145

Red Star Kim

SEPTEMBER 8, 2023

Often, pricing becomes the focus of these negotiations. We communicate differently with procurement professionals than other decision-makers and users of professional services. To keep things balanced, Ronald J Baker (US accountant) wrote “Implementing value pricing – a radical model for professional firms” in 2010.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Strategic Communications

APRIL 29, 2024

In 2010, per a timeline by Adido , Google added personalized recognition to voice search on Android phones. Therefore, website speed and mobile friendliness are non-negotiable. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)

Digitalization 59

Digitalization Publishing Marketing Communication 59