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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. Emotional Intelligence Sellers must be able to read stakeholder dynamics, adapt their communication style, and build rapport with different personality types.

B2B 75
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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

An important assessment that I use a lot is for Emotional Intelligence (EQ). Furthermore, whereas personality is fairly fixed we can improve our emotional intelligence. There is also a post on emotional intelligence and leadership Research on leadership and emotional intelligence (EQ) (kimtasso.com).

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What is Socratic questioning? (Questioning skills)

Red Star Kim

It is defined as using questions to “clarify meaning, elicit emotion and consequences, as well as to gradually create insight or explore alternative action” (James, Morse, & Howarth, 2010). – Kim Tasso March 2010 How do you close a sale? It is helpful to surface knowledge that was previously outside of our awareness.

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Why are questions so important? (Questioning skills)

Red Star Kim

When we meet someone, we show interest in them and learn about them (to build empathy and see the world through their eyes An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) ) by asking questions. – Kim Tasso March 2010 How do you close a sale?

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Sales skills There are numerous inventories of what selling skills and qualities are needed.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

She touches on the three pillars of persuasion ( Influence and persuasion skills with Aristotle and Knights and Dinosaurs (kimtasso.com).

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KAM Leader Series: Shaping Innovative Solutions

Cosawi

Evidence for a collective intelligence factor in the performance of human groups. Can you assess your own emotional intelligence? Woolley, A. Chabris, C. Pentland, A., Hashmi, N., & Malone, T. science, 330(6004), pp. Burckle, M. & & Boyatzis, R. Evidence supporting multi-rater assessment.” Hay/McBer Research Report.