Remove 2010 Remove Emotional Intelligence Remove Innovation
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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. Theyre looking for compatibility with current systems, scalability, and technical innovation. 77% of B2B buyers report their last purchase was complex, involving multiple stakeholders.

B2B 76
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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

An important assessment that I use a lot is for Emotional Intelligence (EQ). Furthermore, whereas personality is fairly fixed we can improve our emotional intelligence. There is also a post on emotional intelligence and leadership Research on leadership and emotional intelligence (EQ) (kimtasso.com).

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KAM Leader Series: Shaping Innovative Solutions

Cosawi

KAM Leader Series: Shaping Innovative Solutions By Dominique Côté Co-authored by Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Dominique Côté, CEO and Founder, Cosawi and Principal, The Summit Group SAMA is proud to offer this 3rd article in the 4-part series on the importance of SAM / KAM leadership. Eagly, A.H.,