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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. Finance/Budget Managers The money folks need to provide financial justification, budget alignment, and a cost-benefit analysis. They focus on return on investment and assess financial risk to the company.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Francesca Lagerberg, CEO of Baker Tilly accountants and regular host of the Managing Partners’ Forum “Retuning your firm” shows chaired discussion with Kate Cooper, Director of Finance at the Institute of Directors and Alain Thys. As marketers, we must remain tuned into the client voice and this panel provided plenty of food for thought.

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The Sales Leader's Guide to Performance Management

Hubspot Sales

years , down by half from 2010. For example, if a sales rep earns a 15% commission for each deal they close, and are projected to close $100,000 in sales for the quarter, then your finance team will anticipate an allocation of $15,000 in commission payroll for that rep. Employee retention in the sales field continues to be an issue.

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Artificial Intelligence Example to Rock Sales Controlling in B2B

QYMATIX

Of course, not every B2B organisation employs a sales controller, but yes, most of them should have sales controlling activities covered, in some cases by the general management, finance management or the sales manager herself. Sales Controlling in B2B: From data to wisdom. We often read that “data is the new gold.” PHI Learning.

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Book review – Managing Brands

Red Star Kim

Cisco (technology) is at 15, J P Morgan at 24, Salesforce at 36, Goldman Sachs at 49, HSBC at 65, 3M at 69 and LinkedIn at 81. In professional services there is only Accenture at 31 (which has grown 15%). Three essential ingredients are needed: what you do, where you do it and how it gets done.

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Cultivate a cross-selling culture

Red Star Kim

88% Banks, financial institutions and IFAs 76% Accountancy firms 59% Private equity/corporate finance 53% Law firms 35% Insolvency firms 29% Property firms 18% Charities and associations 18% Other (surveyors) 12% Regulators 12% Government and local authorities Which methods does your firm use for generating more work from external referrers?