Red Star Kim

NOVEMBER 1, 2023

Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

FEBRUARY 8, 2024

Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. To keep things balanced, Ronald J Baker (US accountant) wrote “Implementing value pricing – a radical model for professional firms” in 2010.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

QYMATIX

MAY 25, 2021

As a consequence, in the last three years, the same amount of key account managers, sales reps and sales managers needed 8 % more sales controllers. statistik.arbeitsagentur.de | Social insurance and marginally employed for the work concerned the Classification of Occupations (KldB 2010). PHI Learning.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98

KAMCast

MARCH 18, 2021

Since 2010, she has run a strategic digital marketing agency, Harbour 32, with her Swedish husband. David is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.

Account Management 52

Account Management Key Account Management Digitalization Profitability 52