Red Star Kim

NOVEMBER 1, 2023

Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. So marketing is reliant on research and financial knowledge.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

QYMATIX

MAY 25, 2021

As a consequence, in the last three years, the same amount of key account managers, sales reps and sales managers needed 8 % more sales controllers. Machine learning application example: how do Sales Controllers profit from it? Companies profit the most when man and machine work together. PHI Learning.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98

KAMCast

MARCH 18, 2021

With our clients, at KAMGuru, we work heavily on developing teams to have more strategic conversations with their most important customers , ultimately forging the trusted partnerships they desire, and developing long term profitability. Since 2010, she has run a strategic digital marketing agency, Harbour 32, with her Swedish husband.

Account Management 52

Account Management Key Account Management Digitalization Profitability 52