Remove 2010 Remove Management Remove Profitability
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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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The Ultimate Guide to Setting Sales Quotas

Hubspot Sales

In the film, Alec Baldwin's straight-talking sales manager arrives at a small business to motivate the sales team. For sales managers, "Glengarry Glen Ross" is a cautionary tale. These activities are tracked in his CRM and his sales manager can easily see how he's tracking to meet his quota. Profit Quota. Volume Quota.

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Context and curiosity drive commerciality and pricing

Red Star Kim

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Project management, innovation and technology also play an increasing role.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Transforming your firm’s culture – Professor Vlatka Hlupic Self-effacing Vlatka described the “quiet quitting” disengagement that needs a “purpose and people-led” management revolution to overcome toxic cultures. ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”.

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AARRR Growth Funnel

Flevy

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives. Do You Find Value in This Framework?

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

Take this example from HubSpot’s own UI (user interface) in 2010 versus 2018. HubSpot Landing Page UI, 2010. For example, 60% of marketing teams spend 10% of their budget to integrate, maintain, and manage tools. HubSpot Landing Page UI, 2018. Which page would you rather spend time on?

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