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Beyond Basic: Meet Customer Needs with Hyper-Personalization

Customer Think

In the 2010 article, The Pants that Stalked Me On The Web, Michael Learmonth asked us to imagine, “persistent, pestering ads that just won’t quit.” […]

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Now, its like a packed corporate strategy meeting where every department sends a representativeeach with an opinion and veto power. Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner.

B2B 82
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Reactivity – The Sales Leader’s Poison or Potion?

SBI Growth

Some leaders wonder how they’ll ever meet this fearsome challenge. This.ics file is from Outlook 2010. It should import to 2007 or 2010 version. Sales leaders have their goals for 2014. It has to start with a plan. After all, “A goal without a plan is just a wish.”1. But planning alone won’t do it. Follow the steps at this link.

Sales 112
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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

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The Four Key Elements to Successful Lead Generation

SBI Growth

Nor are they desirous to meet with a sales rep at this point. In a 2010 study, SiriusDecisions found that 80% of leads a sales rep deems “unqualified” end up buying within (24) months. Instead they perform some paltry form of lead qualification and instantly hurl leads over the fence to sales.

Marketing 127
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What is Socratic questioning? (Questioning skills)

Red Star Kim

It is defined as using questions to “clarify meaning, elicit emotion and consequences, as well as to gradually create insight or explore alternative action” (James, Morse, & Howarth, 2010). – Kim Tasso March 2010 How do you close a sale? It is helpful to surface knowledge that was previously outside of our awareness.

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Measure and Evaluate Alliance Performance

Peter Simoons

An article on the January-February 2010 issue of Harvard Business Review entitled “Managing Alliances with the Balanced Scorecard,” written by Robert S. The third way to measure alliance progress is by conducting alliance review meetings. Relationship – measuring partner health, loyalty and satisfaction. . Kaplan, David P.