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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. The buyers journey has become a complex negotiation requiring diplomacy, deep understanding, and the ability to build cross-functional consensus.

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What is Socratic questioning? (Questioning skills)

Red Star Kim

It’s helpful in conversations, critical thinking and negotiation. It is defined as using questions to “clarify meaning, elicit emotion and consequences, as well as to gradually create insight or explore alternative action” (James, Morse, & Howarth, 2010). – Kim Tasso March 2010 How do you close a sale?

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Why are questions so important? (Questioning skills)

Red Star Kim

See the section below on negotiation. Questions in persuasion and negotiation – Influencing Questions play an important role in persuasion and negotiation too. Some negotiators suggest you avoid using “ Why” questions as it can imply criticism. – Kim Tasso March 2010 How do you close a sale?

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How to Be Ridiculously Memorable in 4 Simple Steps

Hubspot Sales

We talked in 2010?”. Negotiating. I recommend toning it down during the negotiation process. Even if I began a negotiation by fistbumping my prospect, I probably wouldn’t crack too many jokes while we discussed the terms. When they moved from educational mode to consideration stage. Do you remember me?”. “We

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Context and curiosity drive commerciality and pricing

Red Star Kim

Often, pricing becomes the focus of these negotiations. To keep things balanced, Ronald J Baker (US accountant) wrote “Implementing value pricing – a radical model for professional firms” in 2010. We communicate differently with procurement professionals than other decision-makers and users of professional services.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

For example: Core selling skills: Communication (verbal and non-verbal) Confidence Emotional intelligence (especially empathy) Listening Needs analysis Problem-solving Questioning Relationship building (rapport, trust) Related selling skills: Adaptation/Flexibility Analytical Assertiveness Collaboration Commerciality Conversation Curiosity Integrity (..)

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Which Type of Sales Job Is Right for You?

Hubspot Sales

Since 2010, the number of businesses bringing on board SDRs with less than one year of experience has increased four times. The Bridge Group also found average SDR compensation (base plus commission) is $72,100. How to know if this job is right for you: This position is a great entry point to sales. AEs are held to quotas.