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Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. Your sales professionals are no longer presenting to a few players; theyre now performing for a panel of diverse stakeholderseach with their own expectations, requirements, and priorities.
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What is surprising is that despite having demanding sales roles for new and existing clients, many professional services marketers have received little formal salestraining. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.
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As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 years , down by half from 2010.
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