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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. 77% of B2B buyers report their last purchase was complex, involving multiple stakeholders. More stakeholders means longer sales cycles. The implications for sellers are significant.

B2B 82
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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Delegates heard stakeholder research on how to maximise ROI in social strategies. Connected leadership – How professional relationships (kimtasso.com) Leveraging the “S” in ESG An additional option was hosted by David Johnson, research analyst of Lamp House Strategy and Caroline Rhys Jones of Stephenson Harwood.

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The 5 Quota-Killing Mistakes Only Experienced Salespeople Make

Hubspot Sales

Every month or quarter, ask yourself: "Do I know who all of the current customer stakeholders are?". This year, I'm going to talk to more people -- my goal is to speak with one new [business unit, team, department, stakeholder, user] each [month, quarter]. The incumbent stopped truly working the account. Who's joined? That's an issue.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. One delegate’s firm had recently merged and integration was a priority. Two tools were provided to assist with this. The need to include purpose (i.e.

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Top 7 Female Entrepreneurs to Inspire You

Hubspot Sales

Twenty-one-year-old New Yorker Leandra Medine started blogging back in 2010, before everyone and their mother was doing it. Not for now: Leandra is committed to maintaining the unique editorial voice and intimate feel that having external stakeholders might threaten. Leandra Medine. Her website? Man Repeller quickly took off.

Investors 111
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How to Be Ridiculously Memorable in 4 Simple Steps

Hubspot Sales

You’ll give her more information and maybe access to other stakeholders. We talked in 2010?”. One of the reps you’re working with has a distinct personality and style, while the other is pretty “meh.” You’ll establish a stronger rapport with the first gal. And when it’s decision time, she’s the one you’ll give your business to.

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Book review – Managing Brands

Red Star Kim

Three essential ingredients are needed: what you do, where you do it and how it gets done.