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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. Benefits include: operational efficiency, client loyalty, attraction of talent, capital market attractiveness and resilience. Preparing professionals for the future I co-presented with Julie McConnell from White and Case.

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Quick Quiz: Five Questions To Assess An Executive’s Clout (Updated April 2019)

Corporate Visions

Influential executives continually brainstorm how to improve performance. It’s from 2011 but still worth a read all the same. A target who has held their post for at least five years is more likely to have created and established authority as a decision-maker. Does your target generate new ideas? Want more on this subject?

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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Competition Giving You a Headache? Snuff Them Out!

SBI Growth

Brainstorm the competitive strengths and weaknesses of each entity involved. Sales Executive Council, 2011.' Have each member contribute input based on their interactions in different areas of the account. Identify what competitors may be engaging with the prospect. These may be the incumbent vendor as well as other new hopefuls.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

He shares the story of how Twitter came into existence from a big picture brainstorming day with people from a podcasting company considering tough competition from Apple and having an idea for an SMS service. The strategy you create is never complete – it is finding a set of answers to basic powerful strategy questions”.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

But coaches resist the temptation to tell.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you follow Chief Martec ’s Scott Brinker, you already know the marketing technology landscape has seen explosive growth over the past ten years, growing from just 150 software businesses in 2011 to over 5,000 in 2017. They view the entire ecosystem and brainstorm ways to create a beautiful, powerful, end-to-end customer experience.