2011, Co-Creation and Customer Value - Strategic Accounts Today

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2011

Co-Creation

Customer Value

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

JULY 13, 2021

Many different roads are possible, but two foundations are needed for COEs: Organizations must think outside-in, build trust and long-term objectives and focus on the customer objectives first to generate growth and revenue for the customer and the organization. A COE can bring expertise for more customer value and differentiation.

Account Management

Account Management Innovation Co-Creation Organization

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

NOVEMBER 7, 2019

Percolate will be essential in helping Seismic widen our industry lead in enabling marketers do so in one-to-one customer interactions while also expanding our combined capabilities into all content initiatives and distribution channels. Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –.

Acquisition

Acquisition Account Planning B2B Onboarding

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

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