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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. They can be the anchor point for business case creation, communication and scaling opportunities across the organization.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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Zapier co-founder Mike Knoop: Follow the breadcrumbs from superfans

Zendesk

Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. Knoop remains in an instrumental leadership role, keeping an eye on future growth opportunities.

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8 Local Government Public Dashboard Examples

Envisio

Bloomington’s strategic plan was co-created with residents alongside representatives of the city–including more than 400 community voices. It’s clear how much thought and care has gone into the creation of Bloomington’s community-based strategic plan and their performance dashboard.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Industry News.