Remove 2011 Remove Co-Creation Remove Suppliers
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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Today, nobody signs a contract without proper research about a potential supplier. Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation. To confirm them is obsolete, bots possess every scheduling information they need – both from the customer and the supplier.

article thumbnail

What type of B2B sales will still exist in 50 years?

QYMATIX

Today, nobody signs a contract without proper research about a potential supplier. Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation. To confirm them is obsolete, bots possess every scheduling information they need – both from the customer and the supplier.