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They wrote a businessplan, circulated the document to a bank, and worked tirelessly to scale their company and drive profits for themselves and their investors. Entrepreneurs have different motivations for starting a business just as consumers have different motivations to buy. But in 2018, we’re a startup nation.
Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. There’s a warning about over-reliance on any particular approach to strategy.
Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits). A similar approach would be to unite people behind the need to focus on client interests and overcoming competitor activity.
Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. Growth is fundamental to a business' survival. Strategize, consider the available options, and build it into your businessplan. Investing in customer acquisition.
Of course, the thrills of creating an effective business, working on your own terms, and enjoying financial freedom are rewarding. However, turning your idea into a profitablebusiness is no simple task. However, depending on your business idea, it may take months or years to scale these challenges and reach the finish line.
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