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Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it. The Benefits a good practice of KAM.
Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. Knoop remains in an instrumental leadership role, keeping an eye on future growth opportunities.
In 2012, the city won the Malcolm Baldrige National Quality Award becoming only the second municipal award recipient in the program’s 25-year history. Bloomington’s strategic plan was co-created with residents alongside representatives of the city–including more than 400 community voices.
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