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Don’t waste time worrying about 2012 anymore. But you can excel in 2013 because of your shortcomings in 2012. Talent Assessment of SalesLeadership and Sales Reps. It’s easy to make talent decisions based more on gut reaction than facts. Invest in the ones that can make the jump to “A” players.
This B2B technology provider already has world-class sales talent. They practice Topgrading ; they rigorously develop their sales teams. Their challenge is the evolution of how their customers make buying decisions. The sales organization must continually adapt. How did they arrive at this decision?
They only report history and offer little predictive insight to make course corrections. For example, the sales metric of "revenue performance" is a lagging indicator. Every sales organization needs a mix of leading and lagging indicators for human capital. These are essential to navigate the journey to Sales 2.0.
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Why on earth would someone let you in to see a decision maker on a cold call? Why on earth would someone grant you an appointment to make a sales pitch from a cold call? Why on earth would someone listen to your time-worn sales pitch/tricks without a hint of value coming from you? How do I make a better cold call?
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