KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. So marketing is reliant on research and financial knowledge.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

SBI Growth

SEPTEMBER 15, 2012

Here “ future growth ” and “ potential profit ” are heavily weighted. Their accuracy is 95% in 2012. Ask them about our Key Account Management practice. Define the scoring rules. In this example, if “ future growth ” is greater than 30% it gets a 7-10. And so it goes. Lastly, weight each criteria.

Procurement 117

Procurement Key Account Management Sales Finance 117

Jermaine Edwards

APRIL 3, 2020

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. We saw an example of this in 2012 with the company called Best Buy that had reported a 1.7bn loss in a quarter. Since then, Best Buy has grown profitably every year.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

QYMATIX

MARCH 21, 2023

In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management. An effective sales reporting and information management system can thus offer a real competitive advantage.

B2B 75

B2B Key Account Management Sales Profitability 75

Red Star Kim

DECEMBER 5, 2023

Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits). A similar approach would be to unite people behind the need to focus on client interests and overcoming competitor activity.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100