Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders. Books on pricing?

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

SBI Growth

SEPTEMBER 15, 2012

Here “ future growth ” and “ potential profit ” are heavily weighted. Their accuracy is 95% in 2012. Many Fortune 100 executives have benchmarked finance, information technology, human resources and procurement. Define the scoring rules. In this example, if “ future growth ” is greater than 30% it gets a 7-10. And so it goes.

Procurement 117

Procurement Key Account Management Sales Finance 117

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130