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Showpad Sets Industry Security Standard with ISO/IEC 27001:2013 and 27701:2019 Certifications

Showpad

On May 19, 2021 we announced our official ISO/IEC 27001:2013 and 27701:2019 certifications. Showpad uses the ISO/IEC 27001:2013 leading standard, applying the guidelines and general principles defined in ISO 27002 for implementing, maintaining and improving a risk-based information security management system.

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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. Look for nurture marketing to expand in 2013.

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Sean McPheat’s TOP 5 Sales Predictions For 2013

MTD Sales Training

As 2012 comes to a close every “Sales Guru” out there is dusting down their crystal ball and making their “top 10 predictions for 2013” So here’s my take! Here are my top 5 predictions for the coming. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sales 116
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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Allocating marketing spends on content forms buyers do not want is a bigger risk in 2013. Turn off the fire hose please! Author: Tony Zambito.

Marketing 132
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12 Ways To Increase Your Sales In 2013

MTD Sales Training

With the year-end fast approaching and 2013 looming on the horizon I wanted to share with you my top tips for increasing your sales in the new year. There are certain things you should be focusing on. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sales 127
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The Worst Sales Call of 2013

SBI Growth

In 2013 our consultants attended 463 live sales calls. These “experts” used the entire 2013 SKO meeting to “train” the sales force. We always compare notes with each other, singling out especially successful or poor appointments. In October, we participated in the worst sales call of the year. The appointment was bad.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. You’re right, it can be a heavy lift but one well worth it in 2013.

Marketing 133