Remove 2013 Remove Acquisition Remove Decision-making
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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. Invest two hours reviewing best practices by registering for the Make the Number Tour. On the right side are direct methods of acquisition. These 'old style' acquisition methods have until now been unaffected by Content Marketing.

Marketing 127
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3 Big Challenges for the CSO in 2013

SBI Growth

Businesses are talking about making interntal investments. Here are the biggest threats to the CSO in 2013. As their average customer acquisition cost drops, they can lower prices. After she provided the final price, the decision maker called her solution “the safe bet”. The consensus on Wall Street is a strong 2013.

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How to Become a Sales Ops Leader To Watch

SBI Growth

SBI recently accepted nominations for the Top Sales Operations Leaders to Watch in 2013. This post provides a strategy for making the list in 2014. The latest research shows there are 10 capabilities that every Sales Ops leader should have in 2013. Data driven decision making is becoming standard across the sales organization.

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The Most Critical Mistake a Sales VP Can Make

SBI Growth

Over 42% of all Sales Managers don’t make their yearly number. Who needs a Sales Manager if they can’t make their number?”. If so, you are making the biggest mistake a Sales VP can make. These were poor and short sited decisions. Open Selling Weeks) : You can’t make the number if you have open sales territories.

Sales 123
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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Your Customers Are Telling You to Reconsider Inside Sales

SBI Growth

Why aren’t you making it easy for them? Inside Sales drives Customer Acquisition Cost (CAC) out of your business model, which increases your profitability and may even allow you to re-evaluate your Average Sales Price (ASP) so you can gain entry into the marketplace at a more attractive point. About Mark Synek. Follow @MarkSynek.

Sales 110
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No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

Steve describes the situation when he arrived: “The state of business was flat with same store sales declining and acquisitions keeping the operating line flat. He focused on three key steps to make it happen: Know What the Customer Wants. How will you win the Big 3 in 2013? Build the Roadmap. Execute the Plan. Execute the Plan.