Remove 2013 Remove Acquisition Remove Digitalization
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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. Digital Marketing Gets Redefined and Matures. About five years ago, the term digital marketing began to appear. As we head into 2013, it is taking on new meaning. The power of brand will resurge in 2013 as a dominating force.

Marketing 126
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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ). Data is the lifeblood of both traditional and digital marketing.

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CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. It could have been that an acquisition marketing activity started the entire process that ended in a closed sale. In addition to digital media, add traditional 'offline' and campaign awareness activities. That does happen.

Marketing 117
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. mergers and acquisitions) would fall into this category.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

All of them (to a greater or lesser extent) result in learning and the acquisition of new skills and behaviours. These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies. The terms (e.g.

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How Enterprises Can Collaborate Effectively with Startups

Planview

In 2013, Siemens implemented Spigit’s ideation management software to launch their Frontier Partner Program to help entrepreneurs in the manufacturing space develop their solutions and get them to market faster. Partner with startups to transform manufacturing. But Siemens didn’t stop at the Frontier Program, they doubled down.