Remove 2013 Remove Acquisition Remove Leadership
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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Borrow from the SBI playbook to perform an assessment of your team’s capabilities for acquisition. Evolving your Marketing Team.

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How to Become a Sales Ops Leader To Watch

SBI Growth

SBI recently accepted nominations for the Top Sales Operations Leaders to Watch in 2013. That new VP will have certain expectations of his Sales Ops leadership. The latest research shows there are 10 capabilities that every Sales Ops leader should have in 2013. What thought leadership have you produced and who has shared it?

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How Will You Measure Your Year?

SBI Growth

It will focus on how to sustain results through the acquisition of new capabilities. Sales leadership is hard. Of all the new capabilities leaders could drive, here were seven that stood out in 2013. How many of the top seven from 2013 did you acquire? And revenue is a lagging indicator. You need a leading indicator.

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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

2013 is the last year executives accepted activity-level results from marketing. The senior leadership of marketing and sales must sit down and agree on how to define ‘marketing contribution’ for your business. Sales and marketing leadership need to approach this with a partnering mindset. Marketing Contribution Agreement.

B2B 132
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The Most Critical Mistake a Sales VP Can Make

SBI Growth

His former manager said: “He has a lack of leadership”. You should be hiring now for 2013 (use your ramp to productivity & sales cycle length to determine when to hire). They said about him: “He lacked imagination and had no good ideas.”. Michael Bloomberg was terminated because he missed his quarterly number. Henry Ford Jr.

Sales 123
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CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. It could have been that an acquisition marketing activity started the entire process that ended in a closed sale. Build credibility with sales leadership by providing a reliable view of demand generation campaign success.

Marketing 117
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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. The term “unicorn company” was coined by Aileen Lee, venture capitalist and founder of Cowboy Ventures , in 2013. The founders.