Remove 2013 Remove Acquisition Remove Organization
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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. More and more, well-informed marketing organizations will begin to view digital marketing through the prism of an ecosystem. The power of brand will resurge in 2013 as a dominating force.

Marketing 126
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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few organizations have retooled. These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Borrow from the SBI playbook to perform an assessment of your team’s capabilities for acquisition.

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Andee Nieto joins Zendesk as its new Chief People Officer

Zendesk

Andee will lead the vision for employee experience for a rapidly growing employee base, and charter the teams that will lead Zendesk’s people strategy, including talent acquisition and development, total rewards, global diversity, equity, and inclusion.

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How to Become a Sales Ops Leader To Watch

SBI Growth

SBI recently accepted nominations for the Top Sales Operations Leaders to Watch in 2013. The latest research shows there are 10 capabilities that every Sales Ops leader should have in 2013. Data driven decision making is becoming standard across the sales organization. Chances are this is a challenge in your organization.

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5 Reasons You Should Rethink Inside Sales

SBI Growth

Leading a large sales organization is becoming more challenging each year. With all of these changes, it complicates how you organize your sales resources. Maybe it’s time to re-think how you’re organized. You’re wondering if your competitors are re-organizing to respond to these changes. One day, they are there buying.

Investors 115
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Your Customers Are Telling You to Reconsider Inside Sales

SBI Growth

Inside Sales drives Customer Acquisition Cost (CAC) out of your business model, which increases your profitability and may even allow you to re-evaluate your Average Sales Price (ASP) so you can gain entry into the marketplace at a more attractive point. By eliminating travel time, your sales force can become up to 150% more efficient.

Sales 110
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No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

Steve describes the situation when he arrived: “The state of business was flat with same store sales declining and acquisitions keeping the operating line flat. We built a Key Account Sales organization that focused on customer retention first, penetration second and customer conversions third.”. How will you win the Big 3 in 2013?