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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. It wanted to raise the profile of new lead lawyers and support cross-selling with commercial clients in Hertfordshire, Bedfordshire and Buckinghamshire.

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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

Dive in head first to enhance your 2013 Marketing Plan. Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.). Enhance brainstorming efforts by visualizing connection points. This gives you a tangible view to brainstorm new messaging ideas. Brainstorm new ideas.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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What's Happening at the Top of your Sales Funnel?

SBI Growth

Download the Top of Funnel Metrics for 2013. A friendly Sales Ops leader and I recently brainstormed an extensive list. The "Top of Funnel Metrics for 2013" is intended for sales leaders. Some are familiar and some were created for the 2013 buyer. Download the Top of Funnel Metrics for 2013. We made it easy.

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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

You see visions of making your 2013 and 2014 sales number. Examine the overall sales/marketing budget spend left for 2013. By this time, it’s the end of 2013. Whether you’re ahead or behind 2013 plan, thoughts must now begin to shift. We’ve all had moments where we get great business ideas. Then reality hits.

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One Easy Tool to Improve Sales Efficiency Now

SBI Growth

We’re nearly 60% through 2013. With no increased budget and only five months remaining in 2013, efficiency is needed. Brainstorm on the variables used and weights given to each. Time is running short for 2013. This time of year, Sales Ops leaders are often faced with a pressing question. Just five months left.

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4 Risk Assessment Criteria that Will Save Your Job

SBI Growth

Either way, your 2014 number will outpace 2013. You can’t repeat your 2013 sales strategy in 2014. If not, start brainstorming. It was necessary in 2013, and will be in 2014 as well. Behind Your Number – You, on the other hand, have two things to think about: “How much will the number grow for 2014? Think about your plan.