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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. Look for nurture marketing to expand in 2013.

Marketing 126
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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Allocating marketing spends on content forms buyers do not want is a bigger risk in 2013. Turn off the fire hose please! Author: Tony Zambito.

Marketing 132
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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. Email used to be for only acquisition and customer communications. Content Marketing applies perfectly to direct communications. Expand your view of acquisition direct communications as only a lead source tactic. Direct Email.

Marketing 127
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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen. Call to Action.

Sales 121
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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

Dive in head first to enhance your 2013 Marketing Plan. Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.). The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem.

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New 2013 Sales Quota = HR Get Ready!

SBI Growth

Sales teams are getting their 2013 numbers. 2013 results will uncover some long-hidden flaws in the sales force. Draft effective communications to the Sales force from Sales Leadership. The third step is to execute on the monitoring & communication plan. This blog is NOT about how to correctly set your sales quotas.

Sales 102
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Communication in the New Normal

Peter Simoons

On the other hand, all sorts of statistics show that we are experiencing the coldest spring since 2013! In physical meetings our body language is an essential element of our communication. Visual communication is important. The post Communication in the New Normal appeared first on Simoons & Company. What is Normal?