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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote.

Marketing 132
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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

Dive in head first to enhance your 2013 Marketing Plan. Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.). The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem.

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How Value-Based Pricing Can Save the Customer Experience Industry

Holden Advisors

These findings are on the heels of a 2013 global CX study from Oracle finding that 97% of executives believe that delivering a great customer experience is critical to their business advantage and results. What makes these categories even more powerful, is that all of them are areas that CXOs care about.

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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

During the interview, I was surprised to hear the biggest HR challenge for 2013. Their challenge is the evolution of how their customers make buying decisions. The sales force is tentative - 2013 will be a repeat of 2012. Buyers complete 57% or more of the decision process before engaging a sales rep. And beyond.

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? 4 Keys to Making the Persona Project Successful. What changes do I need to make to our CRM or Sales Force Administration Tools? interactions where decisions are made). What persona drives the biggest “no decision” rates? - Hey, Sales Operations leaders.

Meetings 115
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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number.

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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. Invest two hours reviewing best practices by registering for the Make the Number Tour. Embrace Direct Content Marketing to make sure that it is not executed as a stale interruption media. Direct Content Marketing is born. No worries.

Marketing 127