Traits of Startup Unicorns in 2024 [Data + Expert Insights]
Hubspot Sales
MAY 6, 2024
Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. The term “unicorn company” was coined by Aileen Lee, venture capitalist and founder of Cowboy Ventures , in 2013. The founders.
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