Remove 2013 Remove Decision-making Remove Management
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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How Value-Based Pricing Can Save the Customer Experience Industry

Holden Advisors

These findings are on the heels of a 2013 global CX study from Oracle finding that 97% of executives believe that delivering a great customer experience is critical to their business advantage and results. What makes these categories even more powerful, is that all of them are areas that CXOs care about.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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What do you do when your boss is a micro-managing control freak?

Red Star Kim

Many people have suffered at the hands of a line manager who wants to know in detail what is happening and to control everything. But there are potentially several reasons for this behaviour – some to do with your manager, and some to do with you. So what do you do when your boss is a micro-managing control freak?

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How Artificial Intelligence Will Change Decision-Making For Businesses

Tenfold

We, in turn, can make more accurate decisions based on AI information. We see it in something as basic as automatic photo-tagging on Facebook, a process developed by Yann LeCun for the company in 2013. In the same we, we can expect AI to be applied further in business, particularly in decision-making.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. tenders converted and revenue generated).

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Book review: The Strategy Book by Max McKeown

Red Star Kim

And another that a command-and-control approach often leads to out-of-date strategy and out-of-touch leaders (See Book review: The Management Shift by Vlatka Hlupic (kimtasso.com). What are senior managers scared of? What is the informal decision-making process? Strategy is a stream of decisions and actions”.