Remove 2013 Remove Decision-making Remove Organization
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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote.

Marketing 132
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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

Dive in head first to enhance your 2013 Marketing Plan. Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.). If you remember back to high school biology, an ecosystem is defined as a system formed by the interaction of a community of organisms with their environment.

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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

Talent management is a top priority for HR leaders who support sales organizations. This post will focus on a single example of HR’s positive impact for a sales organization. During the interview, I was surprised to hear the biggest HR challenge for 2013. The sales organization must continually adapt. 2014 and Beyond.

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). 4 Keys to Making the Persona Project Successful. Note: If your organization has already built personas skip to second key. Hey, Sales Operations leaders.

Meetings 115
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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number.

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Make Sales Data Meaningful in 2013 by Spending Time in the Field

SBI Growth

Sales Operations Leaders aren’t making data meaningful today. Organizations doing these things aren’t poor performers. Developing a holistic understanding of the customer and looking at the world from an outward-in perspective will make data analysis truly meaningful. They are too focused on metrics and data.

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How Artificial Intelligence Will Change Decision-Making For Businesses

Tenfold

We, in turn, can make more accurate decisions based on AI information. We see it in something as basic as automatic photo-tagging on Facebook, a process developed by Yann LeCun for the company in 2013. In the same we, we can expect AI to be applied further in business, particularly in decision-making.