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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. Digital Marketing Gets Redefined and Matures. About five years ago, the term digital marketing began to appear. As we head into 2013, it is taking on new meaning. The power of brand will resurge in 2013 as a dominating force.

Marketing 126
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5 Traits You Need to Be an ‘A’ Player in 2013

SBI Growth

5 Traits You Need to Be an ‘A’ Player in 2013. Embrace the changes of the digital age and use them to your advantage. As a sales rep, every so often you must ask yourself the question: Are you aiming for the bull’s-eye…or wearing it? This article will help you figure this out, as well as identify next steps.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130
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3 Places Sales Leaders Should Look if You Missed the Number in 2012

SBI Growth

But you can excel in 2013 because of your shortcomings in 2012. And with these answers come chances for improvement in 2013. John Kenney writes a great post on how to Maximize Your "B Player" Sales Talent in 2013 ). “C” Joint tactics and strategy will be required to make the 2013 lead gen target. 1) Get enough leads.

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Megatrends Framework

Flevy

PwC began a research project on Megatrends and their effects for companies and government leaders in 2013. Top 100 in Digital Transformation. Modern times have seen experts such as the Tofflers, Naisbitt, and Drucker trying to decipher change in large-scale trends. Technological Breakthroughs. Top 100 in Operational Excellence.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ). Data is the lifeblood of both traditional and digital marketing.

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Communication in the New Normal

Peter Simoons

On the other hand, all sorts of statistics show that we are experiencing the coldest spring since 2013! At the moment I’m reading Erica Dhawan’s newest book “Digital Body Language”. We’ll have to apply, and be aware of, a new body language: Digital Body Language. What is Normal?