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Want a High-Performing Org? Learn from Gene Kim’s “Wiring the Winning Organization”

Planview

Researchers have invested countless hours of study to understand how organizations can overcome these problems, including Gene Kim and Dr. Steven J. Spear in a recent book: Wiring the Winning Organization: Liberating Our Collective Greatness through Slowification, Simplification, and Amplification.

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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. More and more, well-informed marketing organizations will begin to view digital marketing through the prism of an ecosystem. The power of brand will resurge in 2013 as a dominating force.

Marketing 126
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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Allocating marketing spends on content forms buyers do not want is a bigger risk in 2013. Turn off the fire hose please! Can you make it exciting please!

Marketing 132
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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization.

Marketing 133
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DemandFarm is Now SOC2 Compliant: A Seal of Approval for Customer’s Privacy and Security

DemandFarm

This certification marks a significant milestone in our journey, in addition to our existing ISO/IEC 27001:2013 and ISO/IEC 27001:2019 certifications. What’s SOC2, and Why Should You Care? It adheres to a rigorous audit process that covers five key areas: security, availability, processing integrity, confidentiality, and privacy.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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How the Big Deal Review Will Rescue 2013

SBI Growth

41% of b2b sales organizations missed the Q1 revenue target. If you missed Q1, you need a monster Q2 to save 2013. This offer expires on April 30 th , 2013. Historically, 90% of companies who miss the first half, miss the year. Those who missed Q1 tell me a big deal pushing killed them. 365 days per year.

B2B 127