article thumbnail

5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. More and more, well-informed marketing organizations will begin to view digital marketing through the prism of an ecosystem. The power of brand will resurge in 2013 as a dominating force.

Marketing 126
article thumbnail

4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Allocating marketing spends on content forms buyers do not want is a bigger risk in 2013. Turn off the fire hose please! Can you make it exciting please!

Marketing 132
article thumbnail

The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization.

Marketing 133
article thumbnail

How the Big Deal Review Will Rescue 2013

SBI Growth

41% of b2b sales organizations missed the Q1 revenue target. If you missed Q1, you need a monster Q2 to save 2013. This offer expires on April 30 th , 2013. Historically, 90% of companies who miss the first half, miss the year. Those who missed Q1 tell me a big deal pushing killed them. 365 days per year.

B2B 127
article thumbnail

Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen. Call to Action.

Sales 121
article thumbnail

Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). Note: If your organization has already built personas skip to second key. Hey, Sales Operations leaders. Are you up for playing the role of Superman?

Meetings 115
article thumbnail

The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

Talent management is a top priority for HR leaders who support sales organizations. This post will focus on a single example of HR’s positive impact for a sales organization. During the interview, I was surprised to hear the biggest HR challenge for 2013. The sales organization must continually adapt. 2014 and Beyond.