SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Marketing Contribution Agreement.

B2B 132

B2B Marketing Leadership Acquisition 132

Red Star Kim

JUNE 27, 2023

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

DECEMBER 2, 2022

Proactive Marketing Executive workshop (kimtasso.com) February 2017. seven building blocks of a proactive marketing executive (kimtasso.com) October 2015. Marketing Executives develop empathy in fee-earners’ persepective (kimtasso.com) October 2014.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

DECEMBER 5, 2023

Microsoft Dynamics 365 CRM Software | Infor CRM SLX (In 2014, Infor acquired Saleslogix from Sage) What is Intapp CRM?

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100