SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. CEO''s don’t accept activity reports from Sales leaders without revenue results. Lead Generation team % of Contribution to Sales Funnel (Opportunities).

B2B 132

B2B Marketing Leadership Acquisition 132

Red Star Kim

JUNE 27, 2023

31% Objectives 19% Clarity on markets and services 25% Planning and execution 25% Effectiveness Having seen the definition of thought leadership, do you think your campaigns are mostly: 38% Communications campaigns 63% Thought leadership campaigns Are your campaigns integrated with your sales/relationship management plans?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

DECEMBER 5, 2023

| Microsoft Dynamics 365 CRM Software | Infor CRM SLX (In 2014, Infor acquired Saleslogix from Sage) What is Intapp CRM? Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. 5% Never 89% Occasionally 5% Often Have you had formal training in selling?

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Red Star Kim

DECEMBER 2, 2022

No – unfamiliar with sales/selling concepts. Marketing/BD planning. Proactive Marketing Executive workshop (kimtasso.com) February 2017. seven building blocks of a proactive marketing executive (kimtasso.com) October 2015. Marketing Executives develop empathy in fee-earners’ persepective (kimtasso.com) October 2014.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130