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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes. Download our 2014 Marketing Plan Success Metrics to help you maximize planning efforts.

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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Steve asked us to stress test his 2014 sales plan. Improve new logo acquisition by 11%. Steve told us he was going to build 3 elements into his plan for 2014. Complete the Strategy Blueprint Tool for 2014. Your Sales Strategy. You start building from that point.

Sales 130
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What Your ‘A’ Players Want From You in 2014

SBI Growth

Additional suggestions to stress test your 2014 sales plan. Why Your ‘A’ Players are In High Demand in 2014. Companies are investing in growth for 2014. The premium being placed on new logo acquisition is at a high. ''A'' They are the difference between making and missing the 2014 number. Author: Matt Sharrers.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. It’s a solid marketing plan with an agile process approach. There are many components to a solid marketing plan. B2B Demand Generation – Building a Base Plan.

Marketing 124
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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. They are all leading indicators that can help you forecast success in 2014. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” In this post we will dig into the top 5.

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VP of Marketing: Do you have the right team for 2014?

SBI Growth

My team would resist the pace of change; I think you under estimate the thirst for knowledge & capability acquisition of marketer type resources. Our customers aren’t that sophisticated; says who, you or them? This doesn’t apply to us; look around and be honest with yourself.

Marketing 114