Remove 2014 Remove Acquisition Remove Decision-making
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What Your ‘A’ Players Want From You in 2014

SBI Growth

Additional suggestions to stress test your 2014 sales plan. Why Your ‘A’ Players are In High Demand in 2014. Companies are investing in growth for 2014. The premium being placed on new logo acquisition is at a high. ''A'' If you make it a game, regardless of the prize, they told us they will respond.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. You’re constantly analyzing feedback from campaigns and making the necessary adjustments to campaigns. B2B Demand Generation – Building a Base Plan.

Marketing 124
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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. They are all leading indicators that can help you forecast success in 2014. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” In this post we will dig into the top 5.

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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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VP of Marketing: Do you have the right team for 2014?

SBI Growth

My team would resist the pace of change; I think you under estimate the thirst for knowledge & capability acquisition of marketer type resources. Why would I bring up competencies, it makes me look like I’m not keeping pace; if you don’t, they will put someone in your place that will.

Marketing 114
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CMO: Sales People are Cavemen

SBI Growth

For most “A” player sales reps, this is how they continue to make the number. In many cases they delay the tough decisions and it costs them their job. New Vertical Expansion: The goal is new logo acquisitions from an untapped vertical. Participate and learn what marketing requires of sales to Make the Number in 2014.

Sales 125
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

All of them (to a greater or lesser extent) result in learning and the acquisition of new skills and behaviours. It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. The terms (e.g.