Remove 2014 Remove Acquisition Remove Meetings
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. You may meet resistance, but you will realize tremendous gains, including: Results generated in half the time. Success probability increases by 2X.

Marketing 124
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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. They are all leading indicators that can help you forecast success in 2014. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” In this post we will dig into the top 5.

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VP of Marketing: Do you have the right team for 2014?

SBI Growth

My team would resist the pace of change; I think you under estimate the thirst for knowledge & capability acquisition of marketer type resources. Either I or one of my colleagues will walk you through the MPB framework over a 30 minute Go-To-Meeting. Our customers aren’t that sophisticated; says who, you or them?

Marketing 114
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CMO: Sales People are Cavemen

SBI Growth

Before You Meet with the Sales Leader. New Vertical Expansion: The goal is new logo acquisitions from an untapped vertical. Also, I invite you to sign-up for our 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." There are many root causes for poor lead conversion.

Sales 125
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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

So it was with great pleasure to meet him recently with his business partner and Vuture Co-Founder, Paul McAsey – to learn about his new system which tackles a challenge that just about every professional service firm experiences – that of clean data. .”

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How Will You Measure Your Year?

SBI Growth

It will focus on how to sustain results through the acquisition of new capabilities. Ensured that your reps only meet with the right people. You can start to prioritize what capabilities you drive in 2014. And revenue is a lagging indicator. You need a leading indicator. Why you should measure. Your reps get more engaged. ‘A’

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

All of them (to a greater or lesser extent) result in learning and the acquisition of new skills and behaviours. Counselling, coaching, mentoring, facilitating, training and consulting are at different stages of the helping continuum. The terms (e.g. Coaching Coaching is about goal achievement, behavioural change and improved performance.