Remove 2014 Remove Communication Remove Strategic Thinking
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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Communicate aims and outcomes. spray and pray” communications).

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

We communicate differently with procurement professionals than other decision-makers and users of professional services. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. Often, pricing becomes the focus of these negotiations.

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Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

Stephanie Olson, Strategic Planning and Performance Manager, opened her presentation by sharing the main takeaway: Making strategic thinking part of Raleigh’s organizational culture improved the budget-strategy process. Stephanie emphasized their culture of strategic thinking helped them navigate this in a short amount of time.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. The author has included some research on the value of skills (e.g. people skills are worth £88 billion to UK industry alone).

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Particularly to equip M&BD teams with the skills needed to add strategic value : Strong technical capabilities Ability to develop strong relationships with key stakeholders Detailed knowledge of the business Advanced communication skills Inquisitive and commercial mindset Ability to influence Emotional intelligence Strategic and lateral thinker (..)