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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Poorly executing one of these major initiatives will cost you your job in 2014. The statistics around failed technology implementations are staggering.

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Renew Your Vows with The CRM System

SBI Growth

One of the biggest purchases a Sales Department makes is the CRM system. However, we’ve witnessed a varied success rate across CRM implementations. In many of these deployments the CRM system exists in a silo. Find out where your CRM system is optimized and where you can improve. Greater pipeline transparency.

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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. They are all leading indicators that can help you forecast success in 2014. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” In this post we will dig into the top 5.

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Why Your Sales Ops Plan for Next Year May Already Be Obsolete

SBI Growth

Most companies are in the heart of their planning process for 2014. Today’s post provides recommendations for revising your approach for 2014. Planning for new analytics software, Business Intelligence platform or new/upgraded CRM? Click here for an example of building a referral program maintained in your CRM.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

Client Relationship Management (CRM) systems are the foundation upon which the success of professional services firms’ marketing relies. Those with roles in CRM, digital marketing, analytics and data stewardship will live and breathe the challenge of data quality and data compliance (GDPR). Hooray to that! Onboarding was rapid.

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CMO: You’re Killing the Sales Team’s Selling Time!

SBI Growth

Perhaps you implemented a new CRM, Marketing Automation or Enterprise based social network. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. Four Key Areas to Impact.

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5 Takeaways from a Sales Management Training

SBI Growth

Talent development is a key differentiator heading into 2014. Your CRM system is no longer a recommended tool. Heading into 2014, technology adoption is business as usual. Tip: Use your CRM in everything that you do. When a rep’s job is contingent on the CRM, they will adopt. Demand Sales Force Automation adoption.