Your 2014 Marketing Budget Roadmap
SBI Growth
OCTOBER 5, 2013
As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. A BPM maps the decision making process used to purchase a product, service or solution.
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