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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. A BPM maps the decision making process used to purchase a product, service or solution.

Marketing 117
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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Poorly executing one of these major initiatives will cost you your job in 2014. They are accessing information and making buying decisions differently than they did from the past. These are career making or breaking decisions.

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What Your ‘A’ Players Want From You in 2014

SBI Growth

Additional suggestions to stress test your 2014 sales plan. Why Your ‘A’ Players are In High Demand in 2014. Companies are investing in growth for 2014. If you make it a game, regardless of the prize, they told us they will respond. They felt their company was truly unaware how complex customers made a purchase decision.

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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

2014 and Beyond. It is to align the talent to where the market will be in 2014. Their challenge is the evolution of how their customers make buying decisions. Buyers complete 57% or more of the decision process before engaging a sales rep. How did they arrive at this decision? Here is her situation.

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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. Make sure they align. Make sure both are well defined, documented and followed. The New Year is fast approaching.

Marketing 112
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. You’re constantly analyzing feedback from campaigns and making the necessary adjustments to campaigns. A closed loop communication process both internal and external supports better decision making. B2B Demand Generation – Building a Base Plan.

Marketing 124
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Is Your Team Ready for 2014?

SBI Growth

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? They make that vital first impression. A BPM is a tool that maps the decision making process used to purchase a product, service or solution. Have you started planning for 2014? If not, you should be.