Remove 2014 Remove Decision-making Remove Meetings
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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. As a result, he does not have the time or the desire to meet with sales people. Do a content audit.

Marketing 117
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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

2014 and Beyond. It is to align the talent to where the market will be in 2014. Their challenge is the evolution of how their customers make buying decisions. They sit in the annual kickoff meeting worried about their future. Buyers complete 57% or more of the decision process before engaging a sales rep.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. You’re constantly analyzing feedback from campaigns and making the necessary adjustments to campaigns. A closed loop communication process both internal and external supports better decision making. B2B Demand Generation – Building a Base Plan.

Marketing 124
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A Different Approach to 2014

SBI Growth

This will help your team develop discipline and cadence needed to make the number. New Budget - Most buyers are making purchases with new budget dollars. Why do world-class sales teams make the number? They know what makes them great and they have the discipline to execute. Misleading Indicators. Best Practices.

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When Marketing Meets the New Sales Leader

SBI Growth

Meet Kathy. He was struggling to make his number. BPM’s are a sales tool that map the decision-making process used to purchase something. Generates meetings with decision makers inside of your target prospects. Kathy knows the new Sales Leader is motivated to make an impact. Social Selling Guidance.

Meetings 121
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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. They are all leading indicators that can help you forecast success in 2014. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” In this post we will dig into the top 5.

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CMO: You’re Killing the Sales Team’s Selling Time!

SBI Growth

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. Mapping your external buyer’s decision making process from “not in the market” to “implementation”.