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Imagine having to actually make a buying decision purely by shopping through the toothpaste aisle. How to Avoid Choice Paralysis Helping Customers Overcome Choice Fatigue Companies That Get it Right MakeDecisions With Simplicity and Customer Needs in Mind What is Choice Paralysis? It’s overwhelming.
Talent management is a top priority for HR leaders who support sales organizations. But a recent interview with a HR leader revealed another level of sales leader support. At first, it may not seem like an HR leader would be involved in shaping sales force structure. 2014 and Beyond. How did they arrive at this decision?
As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Make sure your content is multi-modal.
You’re completing 2013 and building your marketing strategy for 2014. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Poorly executing one of these major initiatives will cost you your job in 2014. Sales enablement tools can’t get a cursory review.
‘A’ player sales reps are a unique breed. To clarify an ''A'' player is a sales rep who consistently performs in the top 10% of production and exhibits model behavior. As a VP of Sales, you pride yourself on taking care of your best. During the research for this event , SBI heard from over 2,200 ‘A’ Player Sales Reps.
Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Additionally, there must be 100% synergy between the sales and marketing strategies. Too often, the sales and marketing leaders work in siloes. Sit down with your sales counterpart and talk through each other’s 2014 goals.
Download the 2014 B2B Demand Generation Planning template here to get started. You’re constantly analyzing feedback from campaigns and making the necessary adjustments to campaigns. When you apply this approach to affiliates, partners or your sales channel the same concepts apply. Improved relationship with sales.
Have you started thinking about 2014? Want to know what your peers are planning for in 2014? If you cannot run effective campaigns, you will be hard-pressed to generate leads for the sales force. Lead Management – Someone who form-fills isn’t a sales-ready lead. A lead development rep (LDR) is not a sales rep either.
Sales gets off to a fast start at the beginning of the year. Come Q4, that lead has evaporated and now sales is threatening to miss the number. Your sales leaders will frantically try every trick in the book. The victims here are your potential customers who have to deal with a barrage of sales tactics. Best Practices.
Planning for 2014 requires a fresh look at the metrics that will determine success. Similarly, sales reps and managers require a new set of capabilities. Sales Operations must transform its reporting to track these key capabilities. They are all leading indicators that can help you forecast success in 2014. Social Reach.
The sales field is suffering. Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Customers are suffering.
Let’s recap the time you have sucked out of the sales rep’s day. The goal is improved efficiency and sales rep effectiveness. You’re trying to help but you’re killing the sales teams’ selling time in the process. And you wonder why the sales team is a reluctant participant in the new initiatives. So What’s the Solution?
We get requests to explain how sales reps use social to generate revenue. It seems all the focus is on your sales reps. But how does a Sales VP use social selling? How are you planning for Social in 2014? Your use of Social Selling will determine if you make the number in 2014. And it should.
At this point, your 2013 sales number is essentially decided. Your thoughts should now turn to 2014. I speak with many VP Sales who say the same thing every year: “We have some underperformers that are killing us.” Before you really make any decisions, start with these questions: What are my key strategic initiatives for 2014?
There is nothing more stressful than Q4 for a VP of Sales. Couple that with preparing for 2014 and you are maxed out. Schedule a review of your 2014 plan at your office here. We will use Sales Leader’s Q4 Critical Path Guide. Your Talent — How to improve your sales manager’s performance. You have to play the game.
In this post I want to recommend three ideas to raise your game in 2014. Each recommendation addresses the biggest obstacles every sales manager faces to making the number: Not enough ‘A’ players on the team. Reps struggling to get in front of Decision Makers. Every sales manager is time starved. INTERNAL MEETINGS.
As CEO, you have developed a strong corporate strategy for 2014. Your corporate strategy has to align with your sales strategy. This post is about the key competencies your sales leader needs to possess. How to Make Your Number in 2014: A Sales Strategy You Can Execute ". What is causing the change?
In addition, 45% of all LinkedIn users can make a business decision. Get your copy by siging up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute ". 84% of B2B decision makers begin their buying process with a referral, accordingly to the Edelman Firm.
Most companies are in the heart of their planning process for 2014. Has your Sales Ops planning kept up with the new realities? Today’s post provides recommendations for revising your approach for 2014. By doing so, you''ll also get the Sales Ops Planning Evolution Guide. As a Sales Ops leader, this is up to you.
This question comes as a natural follow up to most decisions. Whenever you make change, risk is sure to follow. This is the life you lead as VP of Sales. Why Change in Your Sales Strategy is Necessary. Each year, as VP of Sales you begin the process of evaluation. Either way, your 2014 number will outpace 2013.
If you are like most CMOs, here’s the problem: You’re way ahead of Sales. The competencies required by Sales for Marketing to be successful are just not there. Does the CSO/VP of Sales even understand how Marketing works? Something needs to change for sales to benefit from your marketing programs. Sales people are simple.
There are likely dozens of sales initiatives you can focus on to prepare for next year. Here’s a way to help you save time when picking sales projects. Sign up for the onsite session for your leadership team: How to Make Your Number in 2014: A Sales Strategy You Can Execute. Set up comp plans. Redesign territories.
You are finalizing plans for 2014. Many of the answers to a sales leader’s execution problems are in the market. What does it MEAN to listen to the market —You will make the number in less time, with less effort and outsell the competition. To understand how sales forces have prioritized this initiative, click here.
With 2014 on the horizon, new sales targets will soon be set. Your 2014 number will inform decisions about the makeup of your team next year. Many sales leaders think an increase in revenue targets translates to an increase in headcount. Learn how to achieve this with the Sales Rep Productivity Guide.
Your Reach on LinkedIn will be one of your best sales assets in 2014. 84% of B2B decision makers begin their buying process with a referral. These numbers leave little room for doubt: More referrals = more qualified opportunities = more sales. LinkedIn Profiles, Reach & Referrals is how you make your number in 2014.
How do you know if your sales force is a high-performing one? This post lists some attributes of high-performance sales cultures. A Culture Creation tool is available by signing up for the SBI Making the 2014 Number tour. It lists 11 traits of high performance sales cultures. Revised sales territories.
I spent last week at a Sales Management training event with a client. Talent development is a key differentiator heading into 2014. As a Sales Operations leader, you must be allocating the right resources to training. Demand Sales Force Automation adoption. Turn your sales training into a competition.
Inside vs. Outside Sales. Inside sales reps often sell remotely, from an office base, while outside sales reps travel, brokering face-to-face deals. 47% of all salespeople work in inside sales, with 53% representing outside sales. Outside or inside sales? are inside sales professionals. Out of the 5.7
The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. He was struggling to make his number. Kathy had done everything she could to support the sales team. The sales force neglected to utilize marketing developed sales support materials. How do I get there?”
Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too. Organizational Goals.
We write frequently about aligning your sales process to your ideal customer''s buying process. Meanwhile, nobody makes a purchase decision. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” Team meetings are run by sales managers.
Prospecting emails are the arch nemesis of many sales reps — they don’t enjoy the process of pitching via email, particularly because, these days, people feel more bombarded than ever by their inboxes. Here's how you can generate a close to 100% sales email response rate from busy professionals with an empathetic approach.
Sales always has been, and always will be, about closing the deal. But, sales professionals cannot rely on cold calls and haphazard prospect visits if they want to meet their sales goals and make it into the top 10%. Sales Productivity Tools. HubSpot Sales Platform. Gamifier makessales performance fun.
You have to make the rest of 2013 with the sales heads you have.” Now you must make the number with less than a full team. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Sales VPs consistently have hiring freezes placed on them.
Making the Number one year is easy. Making it in consecutive years is hard. Will you make the number next year? See the actions you should be taking now to make the number next year. If you’re making the number now, you can capitalize on the momentum. For example, how long is your sales cycle?
This time of year, Sales Ops leaders are often faced with a pressing question. Today’s post is about a simple approach to improve efficiency with current sales resources. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014 : A Sales Strategy You Can Execute." Reduce your cost of sales.
As a sales leader, you know the importance of field execution. A big part of execution is how the team uses the sales process. You are asking yourself, “ Is Our Sales Process Good Enough? ”. During the research for this VP of Sales event , over 5000 sales leaders shared their biggest obstacles. Your Challenge.
Sales leaders carry a Number. For example, when sales and marketing are aligned, lead conversion (closed deals) rates are 2-3X greater. Sirius Decision research reports similar findings. A simple web search on “sales & marketing alignment” yields over 12.1 B2B Sales has a greater sense of urgency than B2B Marketing.
SBI recently accepted nominations for the Top Sales Operations Leaders to Watch in 2013. Each one of these individuals has been identified as an outstanding Sales Ops leader. This post provides a strategy for making the list in 2014. There''s a good chance you''ll have a new VP of Sales within the next year.
This post is for HR and Sales leaders who want more. By participating in this free event at your office you will: Learn the best practices of the brightest sales people in our research. In today’s environment, “A” player sales talent is more informed than ever. But for sales roles, it’s not enough to know “market” conditions.
Sales VPs need to make the number this quarter. Sales Managers want more new business. Sales Reps need more leads. Too often, Sales VPs don’t get ideas outside of their own sales organizations. Have your sales rep find out who his customer’s Sales VP wants to sell. What was the difference?
Competition got more aggressive; funnels are filled with more “no decisions” than ever before. There is a better way to differentiate your sales force from the competition. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Has your sales process?
If you’re allowing the HR team to drive Sales Compensation strategy and design you could be making a serious mistake. This is about making sure your sales goals are clearly represented. The VP of Sales must own the decision on who will be determining sales compensation. Sales Compensation Assessment.
It’s getting harder for your sales reps to get at bats these days. As a result, your sales team is missing out on revenue opportunities. Competitors are beating your sales team consistently. Think about the last 3 meetings you took with a sales rep. Your sales team needs the ability to sell this way.
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