Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Books on pricing?

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Hubspot Sales

JANUARY 26, 2023

Decades ago, the thought of creating a profitable business was a distant dream. For example, many popular “internet celebrities” sell their merchandise to their fans to turn a profit. The most popular topics in this category are travel, fashion, beauty, personal finance, and entertainment. Step 7: Market, market, market.

Digitalization 124

Digitalization eCommerce Finance Internet 124

QYMATIX

MAY 25, 2021

Of course, not every B2B organisation employs a sales controller, but yes, most of them should have sales controlling activities covered, in some cases by the general management, finance management or the sales manager herself. Mrs Chandra and Hareendran explained this in detail in their 2014 fascinating book about artificial intelligence.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98

Red Star Kim

MAY 11, 2023

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). Crisis management material mentios how Greggs bakery handled criticism in 2014.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Zendesk

OCTOBER 5, 2022

But times are changing, and as a result of today’s economic climate, more software and cloud services companies are focusing on profitability instead of growth. Since launching with Zendesk in 2014 , Slack has understood the value of meeting customers where they are, and the company built its CX with scale in mind. “I

Innovation 98

Innovation Supply Chain Software Software 98

Nutshell

OCTOBER 21, 2019

My Jerry Maguire moment came in 2014, when I was running inside sales and marketing for a consulting firm that also did a lot of research, ironically, on how people make decisions and how they buy. ” And the CEO said, “We’re 200% more profitable.” He wakes up in the morning, and it’s 2 a.m.

Marketing 90

Marketing Sales B2B Decision-making 90