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Differential pricing is rarely discussed in professional services although it is often implicit in keyaccountmanagement. But it also prompted discussion about the need for more strategicthinking to change business models and focus on new product and service development.
And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager.
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