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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. As a result, he does not have the time or the desire to meet with sales people.

Marketing 117
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How Realistic is your 2014 Sales Quota?

SBI Growth

Gain access to guides and tools to help you make the number in 2014. As a sales rep, it’s important to understand how upper management views quota setting. Top-Down Quota Setting: Metrics that mean the most to Upper Management and Owners. If they don’t meet owner expectations, the whole operation is in jeopardy.

Sales 122
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4 Keys to a Fatter Wallet in 2014

SBI Growth

How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014. Not recapping meetings to ensure all goals were met. Help hold yourself accountable by including your manager or mentor on this invite as well. Execute your plan and reap the rewards in 2014!

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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

Talent management is a top priority for HR leaders who support sales organizations. 2014 and Beyond. It is to align the talent to where the market will be in 2014. They sit in the annual kickoff meeting worried about their future. Think about the future: What should your sales organization look like in 2014 and beyond?

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Lead Management Score Card – Captures existing performance and provides historical and external context to evaluate performance. You may meet resistance, but you will realize tremendous gains, including: Results generated in half the time.

Marketing 124
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The Sales Manager New Year’s Resolution: 3 Do’s & 3 Don'ts

SBI Growth

In this post I want to recommend three ideas to raise your game in 2014. Each recommendation addresses the biggest obstacles every sales manager faces to making the number: Not enough ‘A’ players on the team. Every sales manager is time starved. INTERNAL MEETINGS. The greatest part of admin is spent on internal meetings.

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When Marketing Meets the New Sales Leader

SBI Growth

Meet Kathy. Manage the selection of a consulting firm who specializes in developing Buyer Process Maps. Generates meetings with decision makers inside of your target prospects. This year it is titled: How to Make Your Number in 2014 : A Sales Strategy You Can Execute. She’s a Marketing VP at a B2B logistics company.

Meetings 121