Remove 2014 Remove Meetings Remove Sales
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How Realistic is your 2014 Sales Quota?

SBI Growth

This blog addresses how sales reps can ensure their quota is realistic and attainable. Many sales reps are forced to accept a quota that is neither. Over 65% of Sales Goals are driven by Executive and Corporate expectations. If their projections are unrealistic, so are the sales reps’ quotas. Bottom-Up Quota Setting.

Sales 122
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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

Talent management is a top priority for HR leaders who support sales organizations. But a recent interview with a HR leader revealed another level of sales leader support. At first, it may not seem like an HR leader would be involved in shaping sales force structure. 2014 and Beyond. Recruiting is critical.

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. An LDR is not a sales rep either.

Marketing 117
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4 Keys to a Fatter Wallet in 2014

SBI Growth

Chances are you have just returned from your annual Sales Kickoff (SKO). SKO’s are great to re-energize and learn about sales direction for the upcoming year. But what about that sales training you received? How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. When you apply this approach to affiliates, partners or your sales channel the same concepts apply. Key Components of Agile Execution: Pilot Plan – A small segment of the market is selected by working with sales leadership. Greater campaign execution.

Marketing 124
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When Marketing Meets the New Sales Leader

SBI Growth

Meet Kathy. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The sales force neglected to utilize marketing developed sales support materials. She’s a Marketing VP at a B2B logistics company.

Meetings 121
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A Different Approach to 2014

SBI Growth

Sales gets off to a fast start at the beginning of the year. Come Q4, that lead has evaporated and now sales is threatening to miss the number. Your sales leaders will frantically try every trick in the book. The victims here are your potential customers who have to deal with a barrage of sales tactics. Best Practices.