Red Star Kim

MAY 11, 2023

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation). World Intellectual Property Office – WIPO).

Management 130

Management Co-Creation Publishing Leadership 130

Blue Canyon Partners

SEPTEMBER 11, 2020

What is our differentiating value proposition? Case Study: Components Supplier to Commercial Vehicle OEM. We recently worked with a commercial vehicle OEM Tier 1 supplier that had disappointing product investment results. How will we position the products in our portfolio against competitive offerings?

Management 52

Management Supply Chain Value Proposition Suppliers 52

Blue Canyon Partners

SEPTEMBER 11, 2020

What is our differentiating value proposition? Case Study: Components Supplier to Commercial Vehicle OEM. We recently worked with a commercial vehicle OEM Tier 1 supplier that had disappointing product investment results. How will we position the products in our portfolio against competitive offerings?

Management 52

Management Supply Chain Value Proposition Suppliers 52