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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

A shared success plan is one of the most important tools in the strategic account management toolbox. Strategic Accounts programs produce twice the growth rate with their strategic accounts compared to their non-strategic accounts. 2: Reset your shared success plan. – SAMA.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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Defeating the "No-Decision" Trap: The Power of Divergent Thinking

Holden Advisors

Top-performing strategic account managers get this. References: 1 Kahneman and Tversky, 1979 2 Forrester Research, Myth-busting insight, 5/25/2015 3 Alison Wood Brooks and Leslie K. They sell potential. Together, these attributes drive profitable growth for both your salesforce and your customers.

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Political Entrepreneurs: Mastering The Art Of Strategic Account Management And Outside-In Selling With Ron Davis

The SAMA Podcast

In 2015, Ron became a member of the Executive Committee of the Board of Directors. Join us as we explore Ron's valuable insights on the art of strategic account management and outside-in selling, touching on his involvement with the SAMA and his perspective on what makes a world-class strategic account manager.

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Political Entrepreneurs: Mastering The Art Of Strategic Account Management And Outside-In Selling With Ron Davis

The SAMA Podcast

In 2015, Ron became a member of the Executive Committee of the Board of Directors. Join us as we explore Ron's valuable insights on the art of strategic account management and outside-in selling, touching on his involvement with the SAMA and his perspective on what makes a world-class strategic account manager.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners.

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How to Crush Your First 100 Days as an SDR, According to HubSpot Reps Who've Done It

Hubspot Sales

HubSpot Account Manager, Carl Ferreira , puts it bluntly, "The goal [of a call] is a good, helpful conversation." Well, according to HubSpot Principal Channel Account Manager, Katie Carlin , curiosity is key. Here's what they had to say. How to Crush Your First 100 Days as an SDR.